Google privacy policy adds an exception tying connected data to ad personalization
What happened
On October 16, Google added an exception to its privacy policy: if users open Gmail, Drive and Google Photos data to services that support personalized ads, that content can be used for ad personalization. The Verge reported on October 24 that this covers users who open data to search tools such as AI Mode through Personal Intelligence, meaning that connected content may be used for targeted ads. Advertisers do not get the personal data, and Google says it does not target ads by sensitive categories such as race, religion or health.
Written by AI from the coverage · updated 52 minutes ago
Coverage
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- The Verge · AIPickGoogle privacy policy change may use Gmail and Google Photos data for targeted ads
Google updated its privacy policy so that when users open Gmail, Drive and Google Photos data to services that support personalized ads, that content can be used for ad personalization. The exception added on October 16 covers users who share data with search tools such as AI Mode through Personal Intelligence. Advertisers do not get the personal data, and Google says it will not target ads based on sensitive categories such as race, religion or health.
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