Reddit moves to a login-first experience to counter AI search
What happened
Reddit said in its Q3 earnings report that it will shift to a login-first experience to stop AI scraping, push licensing deals with model providers and improve ad monetization. Global daily active users were 130.3 million, flat quarter over quarter; US daily active users fell to 50.7 million from 53.2 million in Q2. Search referral traffic dropped by more than 1 million visits a week on average in October. Q3 revenue still rose 53% year over year to $895 million. The shift has been announced.
Written by AI from the coverage · updated yesterday
Coverage
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- AI HOT · IndustryPickReddit moves toward a login-first experience to counter AI search traffic decline
Reddit said in its Q3 earnings that it is shifting to a login-first experience to block AI scraping, push licensing deals with model providers and lift ad monetization. Global daily active users were 130.3 million, flat quarter over quarter, and US daily actives fell from 53.2 million in Q2 to 50.7 million. Search referral traffic dropped by more than 1 million visits a week on average in October, while revenue still rose 53% year over year to $895 million.
Heat over time
Heat now 5·Comparable peak 10（Oct 30 05:00）·Comparable change over 24 hours -50%
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