Starbucks explores AI drive-thru menus and order taking
What happened
On an earnings call, Starbucks CEO Brian Niccol said the company will explore recognizing opted-in customers as they reach the drive-thru, showing a personalized digital menu and simplifying payment. From 2027, Starbucks will also test a back-end AI model at the drive-thru to help baristas enter orders more accurately and quickly. The company plans to bring AI into app search and discovery, with possible conversational and agentic ordering later. All of these are at the exploration or planned-test stage.
Written by AI from the coverage · updated 1 hour ago
Coverage
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- The Verge · AIStarbucks wants to use AI to show you a ‘personalized digital menu’ at the drive-thru
星巴克 CEO Brian Niccol 在财报电话会上表示，公司将探索在顾客抵达得来速时识别参与计划的顾客、展示个性化数字菜单并简化支付。从 2027 年起，星巴克还将在得来速测试后台 AI 模型，帮助咖啡师更准确高效地录入订单，并计划把 AI 引入 app 的搜索与发现功能，未来可能支持“对话式和智能体式”点单。
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