OpenAI tests Businesses in ChatGPT, letting merchants answer customers with AI agents

OpenAI turns ChatGPT into a business directory with AI agents that handle customer questions

OpenAI launched a test of Businesses in ChatGPT. Companies can show a merchant profile inside ChatGPT and use Business Hub to manage information, product prices and inventory, plus data on impressions and website clicks.

Why it matters: OpenAI is putting merchant profiles and customer-service agents inside ChatGPT, giving businesses a storefront in the chat interface beyond search and maps.