PwC published AI-hallucinated thought leadership reports with fake cases and citations

PwC published ‘thought leadership’ reports marred by AI hallucinations

PwC used an internal AI tool to produce at least 12 thought leadership reports on ESG, supply chains, and other topics. Staff and external recipients found that company case studies, executive quotes, and data were fabricated—for example, a Dutch pension fund’s ESG head and her remarks were entirely made up. In one supply chain report, 11 of 12 case studies couldn’t be verified. Global chair Bob Moritz told staff the reports “did not meet our standards”; PwC pulled them and paused the AI writing tool. The article does not name the specific model or product used.

Why it matters: FT exclusive: PwC used an internal AI tool to churn out thought-leadership reports, fabricating a Dutch pension fund exec and 11 supply-chain case studies. Global Chair Bob Moritz admitted internally the reports 'didn't meet our standards,' pulled them, and paused the tool. Co...