Meta unveils consumer AI assistant Muse with Tamagotchi-like device at Connect
What happened
On September 8, 2026, Meta's AI personal assistant Muse launched. On September 24, CEO Mark Zuckerberg said at the Connect conference that Muse would expand to Meta's AI glasses, able to connect to a user's email, calendar and other apps, with the assistant's avatar named Jolly; no launch date or pricing was disclosed. On September 26, reports said Muse passed 3.4 million downloads in under three weeks, driven mainly by Connect promotion and early positive reviews, without disclosing the model used, retention or engagement. On September 28, reports said Meta introduced the consumer AI assistant Muse at Connect alongside an electronic-pet-like hardware device, with Zuckerberg planning to put AI into all its products; a TechCrunch editor who tried it called it more of a "party trick." On September 29, Meta said it would expand Muse to small businesses, adding integrations with Shopify, Dropbox, Slack and others, able to connect Instagram professional account analytics, Facebook Pages and Meta ad accounts.
Written by AI from the coverage · updated 4 hours ago
Developments
- Sep 29 21:47 · 1 reportMeta is expanding its AI agent Muse to small businessesTechCrunch · AI
- Sep 24 09:13 · 3 reportsMeta's AI agent Muse is coming to its smart glasses, Zuckerberg goes all-in at ConnectTechCrunch · AI
Coverage
Follow the reports to see the story from different sides.
- TechCrunch · AIMeta is expanding its AI agent Muse to small businesses
Meta 宣布将 AI 智能体 Muse 扩展至小企业，并新增 Shopify、Dropbox、Slack 等集成，可连接 Instagram 专业账号分析、Facebook 主页和 Meta 广告账户。
- TechCrunch · AICan Muse overcome Meta’s trust issues?
Meta unveiled Muse, a consumer-focused AI agent with a Tamagotchi-like device, at Connect. CEO Zuckerberg plans to push AI across all products. While OpenAI and Anthropic focused on coding and enterprise, Meta's consumer bet stole the spotlight. TechCrunch editors tried Muse and called it a "party trick" — it did find unclaimed money for a user. The post doesn't disclose Muse's technical specs, pricing, or release timeline.
- TechCrunch · AIMeta pushes Muse AI app as downloads top 3.4 million
Meta's AI personal assistant Muse has surpassed 3.4 million downloads in under three weeks since its September 8 launch. Growth was fueled by promotion at Meta Connect and strong early reviews praising its design and AI model. The post does not disclose the specific model name or capability details.
- TechCrunch · AIMeta's AI agent Muse is coming to its smart glasses, Zuckerberg goes all-in at Connect
Meta's AI agent Muse, launched just weeks ago, is getting a major expansion. CEO Mark Zuckerberg announced at Connect that Muse will soon run on Meta's AI glasses, connecting to users' email, calendars, and other apps to handle everyday tasks. The agent's avatar is named Jolly. The post doesn't disclose a release timeline or pricing.
Heat over time
Heat now 7·Comparable peak 8（Sep 30 06:00）·Comparable change over 24 hours –
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