Fanatics and OpenAI launch AI-powered fan outfit recommendations
What happened
On October 26, OpenAI News reported that Fanatics and OpenAI launched Shop the Look, a feature driven by OpenAI models. It is live on Fanatics.com and the official NFL, NBA, MLB and NHL stores, recommending full outfits matched to a fan's team and personal style. During development, the two teams used Codex to style and test the first 50 products within 24 hours, and brought about 30,000 MLB products into recommendation testing. The report says the new experience has a 10% higher engagement rate than the old version.
Written by AI from the coverage · updated 2 hours ago
Coverage
Follow the reports to see the story from different sides.
- OpenAI NewsHow Fanatics and OpenAI streamline the fan experience
Fanatics 与 OpenAI 合作推出由 OpenAI 模型驱动的 Shop the Look 功能，已在 Fanatics.com 及 NFL、NBA、MLB、NHL 官方商城上线，为球迷推荐搭配球队与风格的整套装备。借助 Codex，双方在 24 小时内完成首批 50 件商品的搭配测试，约 3 万件 MLB 商品参与推荐测试，新体验的互动率比旧版高出 10%。
Heat over time
Not enough continuous observations to draw a trend yet.