Google expands AI Mode ads abroad as search revenue growth slows
What happened
Google said on its Alphabet Q3 earnings call that it will expand AI Mode ads to international markets and launch multi-turn conversational ads in the US. Search revenue kept growing but the pace fell for three straight quarters: 19% in Q1, 17% in Q2 and 12% in Q3. Google said click-through rates on sponsored product listings in AI Mode are now on par with organic results, and that user research shows the ads are relevant.
Written by AI from the coverage · updated 1 hour ago
Coverage
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- TechCrunch · AIGoogle expands AI Search ads globally as core ad growth slows
Google 在 Alphabet 第三季度财报电话会上宣布，将 AI Mode 广告扩展至国际市场，并在美国推出多轮对话广告。第三季度 Google 搜索收入同比增长 12%，低于第二季度的 17% 和第一季度的 19%。Google 表示，AI Mode 中赞助商品列表的点击率已与自然结果相当，用户研究也显示这些广告具有相关性。
Heat over time
Not enough continuous observations to draw a trend yet.