EFF: DraftKings used AI to target problem gamblers
What happened
On September 30, 2026, the Electronic Frontier Foundation (EFF), citing a New York Times report, said DraftKings trained machine learning models on customer betting records to identify gamblers likely to lose money, then served them promotional ads to bring them back to bet. EFF notes DraftKings used only first-party data it collected itself, which shows policies limiting only third-party data sales are not enough to stop this kind of advertising. EFF calls for a full ban on online behavioral advertising.
Written by AI from the coverage · updated 7 hours ago
Coverage
Follow the reports to see the story from different sides.
- Hacker News front pageDraftKings Is Using AI to Behaviorally Target Chronic Gamblers
EFF 援引《纽约时报》报道称，DraftKings 用客户投注记录训练机器学习模型，找出可能下注亏损的赌客，再向其投放促销广告吸引回站下注。EFF 指出 DraftKings 仅使用自己收集的第一方数据，说明只限制第三方数据买卖的政策不足以阻止这类广告，并主张全面禁止在线行为广告。
Heat over time
Heat now 8·Comparable peak 9（Sep 30 06:00）·Comparable change over 24 hours –
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