Meta says Muse tops 10 million users, outlines monetization
What happened
In its Wednesday third-quarter earnings call, reported October 22, 2026, Meta said its AI app Muse has more than 10 million users, with shopping among the main uses. Zuckerberg said about 25% of users who finish setup use Muse daily, and among active users who shop through agents, more than a quarter have an average purchase above $200. On monetization, Meta plans to keep Muse free for most users and earn revenue from transaction commissions and paid access to higher-tier models or more tokens. The company expects compute cost efficiency to improve more than 10x next year and to turn profitable once revenue scales.
Written by AI from the coverage · updated 4 hours ago
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- TechCrunch · AIMeta says Muse has over 10M users, with shopping a top activity
Meta在周三第三季度财报电话会上表示，其AI应用Muse用户超过1000万，购物是主要用途之一。Zuckerberg称，约25%完成设置的用户每天使用Muse，在通过智能体购物的活跃用户中，超过四分之一的平均购买金额超过$200。Meta计划对多数用户保持免费，通过交易抽成及高阶模型或更多token的付费使用实现商业化，并预计明年计算成本效率提升超过10x，在收入规模扩大后实现盈利。
Heat over time
Heat now 9·Comparable peak 10（Oct 22 06:00）·Comparable change over 24 hours –
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