ChatGPT adds visual ad formats and measurement tools
What happened
On October 5, OpenAI announced new visual ad formats for ChatGPT, expanded measurement tools and partners, and a pilot for brand suitability evaluation. The ads start testing with early advertisers in the US later this month, first appearing during image generation, clearly labeled, separate from the generated image, and not affecting answers. Measurement covers conversion data feeds, attribution and incrementality experiments; brand suitability work runs in a controlled environment without access to private user conversations. Later reports say the ads show as a carousel or product image row on the image generation waiting screen, and some advertisers can set negative keywords.
Written by AI from the coverage · updated 13 minutes ago
Coverage
Follow the reports to see the story from different sides.
- The DecoderChatGPT's new ad format fills the image generation loading screen with product carousels
OpenAI 将于本月晚些时候面向美国 ChatGPT 用户测试展示广告，在图像生成等待界面以轮播或商品图片行展示。广告会明确标注，并与生成图片分隔；OpenAI 同时扩展转化归因、地域实验和品牌安全工具，部分广告主可设置否定关键词。
- OpenAI NewsBuilding advertising for the way people use AI
OpenAI 宣布为 ChatGPT 新增视觉广告形式，扩展广告效果衡量工具及合作伙伴，并开发品牌适配评估试点。新广告将于本月晚些时候在美国面向初期广告主测试，先出现在图像生成过程中，明确标注且与生成图像分离，不影响 ChatGPT 的回答。效果衡量支持转化数据接入、归因和增量实验，品牌适配评估将在不访问私人用户对话的受控环境中开展；企业可通过 ads.openai.com 注册投放。
Heat over time
Heat now 19·Comparable peak 19（Oct 5 21:00）·Comparable change over 24 hours –
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