AI drives up component costs, Nvidia raises Shield TV Pro price
What happened
On October 2, 2026, Ars Technica reported that Nvidia raised the Shield TV Pro price by $100, from $199.99 to $299.99, effective immediately, citing AI-driven increases in memory and other component costs. The device launched in 2019 with a Tegra X1+ chip, runs Android TV and supports AI upscaling and hardware media decoding. Nvidia said the Shield TV Pro remains in production, that every unit made sells, so there is no pre-AI-boom inventory to sell, and that newly produced units face the same supply chain constraints.
Written by AI from the coverage · updated 21 minutes ago
Coverage
Follow the reports to see the story from different sides.
- Ars Technica · AIThe 7-year-old Nvidia Shield TV is now $100 more expensive due to AI
Nvidia 宣布 Shield TV Pro 即日起涨价 $100，从 $199.99 升至 $299.99，原因是 AI 带来的内存等组件成本上涨。该设备于 2019 年推出，搭载 Tegra X1+，运行 Android TV，支持 AI 放大和媒体硬件解码。Nvidia 表示该设备仍在持续生产，生产的每台设备都能售出，没有 AI 热潮前的库存可供销售，新设备同样受到供应链约束。
Heat over time
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