Meta's AI companion app Muse hits 10.2M US downloads in first 40 days
What happened
Sensor Tower data reported by TechCrunch on October 21 shows Meta's AI companion app Muse drew 10.2 million US downloads in its first 40 days, and 10.9 million worldwide. Only 11 other apps have reached that mark. Muse is available only in the US and Canada. Its US 7-day and 14-day retention rates are 30% and 23%, above the 19% and 16% average for ChatGPT, Claude and Grok. Meta put 39% of its October ad spend behind Muse, up from 23% the month before.
Written by AI from the coverage · updated 1 hour ago
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- TechCrunch · AIMeta’s Muse hits 10M U.S. downloads in 40 days, a milestone reached by only 11 other apps
Sensor Tower 数据显示，Meta 的 AI 陪伴应用 Muse 上线前40天在美国获得10.2 million次下载，全球下载量为10.9 million。其美国7天和14天留存率分别为30%和23%，高于 ChatGPT、Claude 和 Grok 平均的19%和16%。Meta 在10月将39%的广告支出用于推广 Muse，高于上月的23%；Muse 目前仅在美国和加拿大开放。
Heat over time
Not enough continuous observations to draw a trend yet.