Disney and Adobe to build custom generative AI models
What happened
On November 9, Disney and Adobe announced a multiyear partnership to develop artist-led proprietary generative AI models for Disney's production pipeline. Through Adobe Firefly Foundry, the models will be customized with knowledge of Disney character attributes, environments and visual styles, aiming at content that is safe for commercial use and fit for production. Disney also gets early access to new Adobe technology, applied across theme parks, cruise line operations, Walt Disney Studios creative workflows and ESPN content. Follow-up coverage on November 10 confirmed the multiyear deal and brand-customized models, restating the commercial-safety goal and early access plan. No launch date for the models was disclosed.
Written by AI from the coverage · updated 2 days ago
Story line
- Nov 9 · 2 reports · This story
Disney and Adobe to build custom generative AI models
- Nov 10 · 3 reports · RoundupAdobe MAX adds agent access and new creative tools
Coverage
Follow the reports to see the story from different sides.
- The DecoderDisney bets on Adobe's Firefly to create brand-safe AI models for its entertainment empire
Disney 与 Adobe 宣布多年合作，将通过 Adobe Firefly Foundry 为 Disney 品牌打造定制 AI 模型。模型将学习 Disney 角色、场景和视觉风格相关知识，目标是生成商业使用安全、可用于制作的内容，Disney 也将提前获得面向主题乐园、邮轮和 ESPN 内容的新技术。
- The Verge · AIDisney and Adobe are building generative AI tools together
迪士尼与 Adobe 宣布多年合作，将开发由艺术家主导的专有生成式 AI 模型，支持迪士尼的制作流程。双方将通过 Adobe Firefly Foundry，利用迪士尼角色属性、环境和视觉风格等知识定制模型，目标是生成商业安全、可用于制作的内容。Adobe 还将让迪士尼提前使用其新技术，应用范围涵盖主题乐园、邮轮业务、Walt Disney Studios 创意工作流及 ESPN 内容。
Heat over time
Heat now 3·Comparable peak 19（Nov 10 02:00）·Comparable change over 24 hours -74%
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