Pennsylvania requires labels on AI-generated or significantly altered ads
What happened
Pennsylvania Governor Josh Shapiro signed the AI Deceptive Advertising Act on Thursday, per an October 25 report. Ads significantly altered or generated by AI must carry a disclosure label. The rule covers images, video, audio and text, and the label must use the same format as the ad. Any ad run in Pennsylvania is covered, wherever it was made. Parody, satire, commentary, criticism and obviously fictional content are exempt. The report says what counts as "significantly altered," "obviously fictional" and misleading to consumers is still unclear.
Written by AI from the coverage · updated 3 hours ago
Coverage
Follow the reports to see the story from different sides.
- The Verge · AIPennsylvania will require labels on AI-generated ads
宾夕法尼亚州州长 Josh Shapiro 周四签署《人工智能欺骗性广告法》，要求经 AI 显著修改或生成的广告添加披露标签。规定覆盖图像、视频、音频和文字，标签须与广告采用相同形式，且不论广告制作地点，只要在该州投放就受约束。法律对戏仿、讽刺、评论、批评及明显虚构内容设有例外，但“显著修改”“明显虚构”和造成消费者错误认知的界定仍不清晰。
Heat over time
Heat now 9·Comparable peak 10（Oct 25 03:00）·Comparable change over 24 hours –
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