Instagram adds an AI creative assistant to Edits
What happened
On September 30, 2026, Instagram announced that its standalone editing app Edits is getting an AI "creative assistant." The Verge reports the assistant can pull an account's likes, views, video retention and shares, then answer creators' questions about why a post performed well or badly and how to ride a trend. It also suggests content ideas, opening hooks, captions, trending audio and scripts. The feature is free for creators; heavy users can buy a Meta One subscription for more usage.
Written by AI from the coverage · updated 59 minutes ago
Coverage
Follow the reports to see the story from different sides.
- The Verge · AIInstagram is adding an AI ‘assistant’ to tell you how to post
Instagram 宣布其独立剪辑应用 Edits 新增 AI「创意助手」，可调取账号的点赞、观看、视频留存和分享等数据，回答创作者关于内容为何表现好坏、如何蹭热点等问题，并给出内容创意、开场钩子、文案、热门音频和脚本建议。该功能对创作者免费，重度用户可购买 Meta One 订阅获得更多用量。
Heat over time
Not enough continuous observations to draw a trend yet.