OpenAI reportedly offers discounts up to 90% to win Anthropic customers

OpenAI offers discounts up to 90 percent to poach Anthropic's biggest customers

OpenAI is reportedly offering price discounts of up to 90% to pull large Anthropic customers its way, and Rippling, Replit and DataCamp are shifting more AI spending to OpenAI. The Information reports Rippling's share of coding workloads on OpenAI rose from 16% to 52%, while Anthropic's fell from 57% to 18%.

Why it matters: Deep discounts are moving real enterprise workloads, and Rippling's coding split shows how fast price can redirect where companies spend.