OpenAI's Dots takes aim at Meta, but can it compete with a free agent?

OpenAI’s new agent is a shot at Meta — but can it compete with free?

At DevDay, OpenAI announced Dots, an agent powered by GPT-6 Astra, taking on Meta's free platform Muse with professional task ability. Dots is open only to $20/month Pro plans and above, focused on long-running tasks and knowledge work. Muse gives any Meta account holder a dedicated virtual machine for free and integrates with Meta's own platforms.

Why it matters: OpenAI positions Dots as a paid professional agent, while Meta's Muse lowers the barrier with free access and integration into its own platforms.