How Pew Research Center is – and is not – using AI in our work

Pew Research Center published a blog post detailing where it does and doesn't use AI. The core principle: humans stay in the loop. Only real people answer surveys—no synthetic public opinion. Humans choose topics, write reports, and review copy. AI assists with coding, text analysis, initial copy editing, and derivative social content. Photos and illustrations are AI-free. If AI is used in research production, it's disclosed in the methodology section. The post focuses on governance principles, not specific tools or models.