OpenAI enlists an influencer army to make ChatGPT look 'good for the world'

OpenAI is enlisting an influencer army to make it look 'good for the world'

Business Insider reports that OpenAI is aggressively signing influencers to polish ChatGPT's public image through sponsored content and social media campaigns. The strategy involves partnering with creators on Instagram, YouTube, and other platforms to produce videos showing AI helping with learning, creativity, or real-world problems. The goal is to frame AI as 'good for the world,' not a threat. OpenAI has committed significant budget, but the article doesn't disclose exact spending or headcount.