Google fined €403M for location data processing violations

Data Protection Commission fines Google €403M over processing of location data

Ireland's DPC fined Google €403M for GDPR violations in processing location data across three features (Web & App Activity, Location History, Location Accuracy) from May 2018 to Feb 2020. The regulator found Google's processing unlawful, unfair, and non-transparent, and that it retained data too long. Users could be unaware their location was used for ads or interest inference. Google must comply within 6 months.