OpenAI launches ChatGPT Ads with Sponsored Agents, HubSpot and Shopify integrations

OpenAI 推出 ChatGPT Ads 新功能：Sponsored Agents 测试并集成 HubSpot 与 Shopify

OpenAI is testing Sponsored Agents in ChatGPT—users who click an ad can start a labeled conversation with a brand's agent to ask product questions before buying. The test is live with select US advertisers. Advertisers can now create campaigns with natural-language prompts in ChatGPT Work, get AI-suggested copy and imagery based on their landing page, and opt into automatic ad translation. HubSpot and Shopify are the first CRM and ecommerce partners; US Shopify merchants can install the ChatGPT Ads app today, with international rollout starting September 23.

Why it matters: OpenAI's official launch of ChatGPT Ads with Sponsored Agents turns ads into branded conversations instead of link-outs, plus HubSpot and Shopify integrations. A significant commercialization step with a novel format, but still in limited testing with no performance data, capp...