Meta launches Meta One subscription, bundling Muse AI tools into Facebook, Instagram, and WhatsApp

Meta expands subscription push with new AI-focused plans

Meta is putting AI image generation, editing, video generation, and Instagram's Restyle tool behind a new paid subscription called Meta One, covering Facebook, Instagram, and WhatsApp. It follows Meta's $14.3 billion investment in Scale AI in 2025 and aims to monetize its Muse models. In March, Meta already added low-cost subscription tiers for profile customizations and super reactions; Meta One now locks AI usage behind a paywall. The post does not disclose pricing.