Instagram limits reach of profiles that don't disclose AI-generated personas

Instagram puts new limits on undisclosed AI profiles

Instagram renamed its 'AI creator' label to 'AI-generated profile' and will now reduce reach for accounts that use AI-generated personas without the label. Properly labeled profiles won't be penalized. The label is not required for AI-assisted editing or captions. Instagram says the change responds to user frustration over profiles that appear human but are entirely AI-generated.