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The Verge · AI

Amazon order emails got vague to block AI agents from scraping data

Why your Amazon order confirmation emails have become so unhelpful

Amazon replaced specific item names in order confirmation emails with vague categories like 'Beauty' or 'Electronics.' The change targets AI agents from Google and others that scan inboxes to build ad profiles or train models. Users now must visit Amazon's site or app to see what they actually bought. The post doesn't say when the change started or how many users are affected.

Why it matters: Amazon replaced specific product names in order confirmation emails with broad categories like 'beauty' or 'electronics' to block Google and other AI agents from scanning inboxes for ad profiling. This is the first clear case of a major company changing product design in direc...

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