EU AI Act transparency rules kick in, with fines up to €15M for non-compliance

欧盟《人工智能法案》透明度规则生效，违规最高罚 1500 万欧元

As of today, tech companies in the EU must label AI-generated content and disclose when users interact with a machine. Fines reach €15 million or 3% of global annual turnover. The rules cover chatbots, deepfakes, and AI-generated audio, video, and text. The EU also published official label icons companies can use instead of designing their own.

Why it matters: EU AI Act transparency rules effective today, €15M fine cap — direct compliance event for AI companies and platforms operating in Europe. HKR all hit, but this is enforcement of existing rules rather than new regulation, so capped at 78, featured threshold.