Apple may put Siri AI behind a paywall for power users

Siri AI could come with a paywall for power users

On his final earnings call as Apple CEO, Tim Cook said the Siri AI upgrade may sell extra compute through iCloud+ subscriptions. Plans aren't final, but he envisions users buying up the stack for heavier usage. The new Siri AI is in the iOS 27 beta and set to roll out this fall. Apple has fallen behind on AI assistants and previously licensed a custom Gemini model from Google to bolster Siri.

Why it matters: Tim Cook confirmed a paid Siri AI tier on his final earnings call — authoritative source with a concrete detail. But the plan isn't finalized and the launch is still months away, so it's a directional signal rather than a same-day must-write, landing right at the featured thre...