Google AI Overviews now appear in 43% of searches

Google AI Overviews 搜索结果出现率升至43%

Similarweb data shows Google's AI Overviews now surface in 43% of searches, up from 15% a year ago. AI-generated answers are becoming the default entry point for finding information online, with Google funneling users from Overviews into its conversational AI Mode. For sites that depend on search traffic, this shift directly threatens visibility and clicks.

Why it matters: Similarweb's hard data quantifies Google's AI search shift: 43% appearance rate, up from 15% a year ago. Real signal for anyone who depends on search traffic. Not an 85 because this is third-party monitoring, not Google official data, and the TechCrunch body is truncated, miss...