Midjourney buys astrology app Co-Star and starts building its own apps

AI Startup Midjourney Buys Astrology App Co-Star and is Building Its Own Apps

Midjourney acquired Co-Star, an astrology app that uses AI to generate personalized horoscopes. Founder David Holz called it the company's first acquisition and a step toward building its own consumer apps beyond tools. Co-Star's 20-person team joins in full and will keep operating independently—Midjourney won't force its image generation into the app. Holz said several other apps are in development, though the post doesn't disclose what they are or when they'll launch. Midjourney makes roughly $300M in annual revenue with 200 employees, has never taken outside funding, and paid for the deal with its own cash.

Why it matters: Midjourney's first acquisition and explicit pivot to building its own apps is a product-strategy signal. The details—full team retention, no forced image-gen integration—keep it from being just a headline grab. Score capped because the post doesn't disclose what other apps are...