Meta shuts down Instagram's AI deepfake tool that generated images from public accounts

Meta 关闭 Instagram 用户可基于公开账户生成 AI 深度伪造图片的功能

Meta launched an Instagram feature on July 8 that let users create AI deepfakes of public accounts via DM, then shut it down two days later after backlash. The tool, called Muse, worked by messaging @MetaAI with 'imagine me as [public account]' to generate a styled fake image. A Meta spokesperson confirmed the feature is off but didn't explain why. The post doesn't disclose usage numbers or any actual harm cases. This reads more like a quick trial that got pulled after pushback, not a formal product rollout.

Why it matters: Meta launched and killed an Instagram DM deepfake feature in two days. The reversal is newsworthy but the article lacks usage data or concrete harm reports, keeping the score at the lower edge of featured.