Adobe experiments with agentic sites that assemble pages per visitor in real time

The website of the future may assemble itself for every visitor

Adobe Principal Scientist Carlos Sanchez demoed 'agentic sites' at AIEWF: the system infers visitor intent from browsing and search signals, retrieves from existing company content, and assembles a page in real time. A camper searching for coffee saw a product page reorganized around outdoor brewing. Sanchez says this works today, with 1–2 second latency and ~1–2 cents per page in inference cost. Adobe hasn't deployed it on production customer sites yet and is looking for early experimenters. The post doesn't name the underlying model or give a rollout timeline.

Why it matters: Adobe's Principal Scientist demoed agentic sites that generate pages per visitor, with concrete latency (1–2s) and cost (~$1) figures. Score stays at the featured threshold because it's still a lab demo — no public A/B data or production deployment yet, so it's a directional s...