WSJ: OpenAI weighs steep price cuts and plans biggest ChatGPT overhaul ahead of IPO

WSJ：OpenAI 考虑大幅降价，同准备 ChatGPT 史上最大改版备战 IPO

WSJ reports OpenAI is weighing steep price cuts as Anthropic gains ground with Claude Code, which enterprise teams are already weaving into daily coding workflows and burning through tokens. OpenAI has the bigger consumer brand, but enterprise pays the bills, so the price move targets developers. At the same time, OpenAI is preparing its biggest ChatGPT overhaul yet ahead of an IPO, aiming to turn it into a super-app spanning coding, AI agents, image generation, and business software. The rollout starts in the coming weeks. OpenAI is also pouring more resources into Codex, with its engineering lead talking about building a 'personal agent.' The post does not disclose specific price cuts or a timeline.

Why it matters: WSJ exclusive: OpenAI is weighing a major price cut because Claude Code is eating into its enterprise developer base, while also prepping ChatGPT's biggest overhaul ahead of IPO. The competitive dynamic is shifting materially, and the pricing response is a direct countermove. ...