Google updates spam rules to include attempts to manipulate AI

Google updates its spam rules to include attempts to ‘manipulate’ AI

Google updated its Search spam policy to classify attempts to manipulate generative AI responses in AI Overview or AI Mode as spam, and the RSS snippet names biased best-of listicles and recommendation poisoning as tactics while not disclosing the full enforcement details.

Why it matters: HKR-H/K/R all pass: the hook is AI-answer manipulation, with two concrete spam tactics named. This is a Google Search policy update, not a core model release, so it fits the 72-77 featured band.